All About Foundation

This event had a professional focus, tailored for All About Courses, a platform that conducts themed makeup seminars for both professionals and enthusiasts.

The three-day masterclass, centered on the theme "All About Foundation," had the lofty goal of imparting knowledge about skin trends and the creative application of foundation with diverse textures, techniques, and unique "alchemical" secrets. How truly inspiring!

Our mission, this time around, revolved around creating a welcoming yet decidedly professional ambiance for each of the three days. To commence, we set up a reception station to warmly welcome our esteemed guests. At the entrance of CRØM Studio, a bar awaited, stocked with oven-baked vegetable crisps and a carafe of daily changing infused water—a nod to the importance of hydration, with water being a primary ingredient for healthy skin.

For event promotion, we ensured the omnipresence of the All About logo on notebooks, pens, cups, and even on the mirror, where the masterclass took center stage.

However, the most enjoyable day, at least from our perspective, was the final one! The foundation concept inspired us to "play" with the myriad skin tones, a concept brought to life on the buffet table with a star ingredient—chocolate. Chocolate pieces and delightful chocolate waffle bites adorned the buffet, echoing Pantone color swatches. Energy bars with a chocolate coating (ranging from white to couverture) aided our guests in refueling after the final makeup application on their models.

Of course, the table wouldn't be complete without the most iconic of desserts—a Yule log. We added a unique twist to this classic, crafting a white Yule log with Indian nuts, caramel, and chocolate.

The masterclass cocktail, christened "Skin to Skin," featured Baileys with a chocolate twist and was served in martini glasses, imitating a foundation color palette that transitions from dark to light and vice versa. It offered a light and refreshingly delightful touch.

Lastly, we meticulously curated the atmosphere as requested by Simonetta-Art, a Make-up & Hair Artist, keeping the venue's colour scheme in mind, and enhancing it with candles to create a soothing and relaxed ambiance.